Beena Business – S.W.E.A.T Nation

For those seeking to improve their health and fitness, Nass is always ready to help. His new local gym, S.W.E.A.T Nation, provides an intimate and friendly option in the heart of Murrumbeena.

Tell us about your business!

We are one of the newest additions to Murrumbeena Village, we’ve been open for three months now. We provide personal training and a structured small group training program which only has ten people in one session. Our mission is to help busy professionals and business owners navigate the confusing health and fitness industry by bringing evidence-based training and nutrition solutions to help them live a healthy, active lifestyle. It’s so easy to get caught up in our busy, fast-paced lives and to neglect our health and well-being.

Why Murrumbeena?

I live in Murrumbeena- I’ve lived in Carnegie/Murrumbeena for over ten years now so this is home. This shop came up for lease and I just jumped at the opportunity.

What makes your business unique?

We provide an intimate and welcoming and playful studio space where you can train in a non-intimidating environment. Generally when you go to other gyms, it can be quite intimidating or you get crammed into the big, crowded group classes and you get lost in the crowd- you don’t get that proper coaching. We really strive to give you that personal touch and the coaching that you need to succeed in your health and fitness journey.

If you could speak to your younger self, what advice would you give?

Keep going, champ! You’re on the right track, just keep going!

What is the funniest experience you’ve had here?

It was when I trained my first client here- just seeing her expression, you know? I don’t know how to get this in words. Just seeing that expression and her excitement, my first client I trained here, it was just a priceless moment. It was amazing, I’m so glad I recorded that. It was such a Kodak moment.